freeonlinetripleplayvideopoker| Moutai's confidence and determination under price fluctuations

Chinese Journal of Liquor Industry

Li Peng

AprilFreeonlinetripleplayvideopokerFor China's wine industry, just like this springFreeonlinetripleplayvideopokerThe weather, although the warming trend has not changed, but it is like a child's face, saying that the wind is rain, unpredictable.

What attracts the most attention of the industry is the price fluctuation of Feitian Moutai. Since the beginning of April, there has been news from the market that the trading price of Feitian Moutai has been falling all the way, falling from nearly 3000 yuan at the beginning of the year to about 2600 yuan. For a time, both practitioners and investors are pondering, no longer calm, have compared it with the collapsed real estate sector, that the wine industry will enter the downward channel, investors and consumers do not agree.

From the author's point of view, the price adjustment of Feitian Maotai is a normal phenomenon in line with the market, and it is not worth making a fuss, let alone the collapse of the mentality. From an industry point of view, although some believe that the pricing and launch of Maotai's online player products affect the inherent scarcity of Feitian, while comparing terminal prices, please also calculate the time cost to obtain those "nurturance" Maotai game wines. In the later period, the price of Maotai stabilized at the level of 2500-2600 yuan, which confirmed that this wave of price decline was mainly caused by the lack of confidence in the market environment. When the market entered a relatively stable market, the price of Maotai also formed a balance, and the alcohol sector that invested in the market also tended to be stable.

According to the latest data from the National Bureau of Statistics, in the first quarter of this year, enterprises of national scale and above produced 125 percent of liquor.Freeonlinetripleplayvideopoker.60,000 liters, an increase of 6% over the same period last year, of which the national liquor output of enterprises above scale in March was 43.Freeonlinetripleplayvideopoker.20 thousand liters, an increase of 6.7 percent over the same period last year. In the first quarter, the beer output of enterprises of national scale and above was 8.721 million liters, an increase of 6.1 percent over the same period last year. Among them, the output of beer of enterprises of above scale nationwide in March was 3.069 million liters, down 6.5 percent from the same period last year. In the same period, wine production by enterprises of large scale and above nationwide was 32,000 liters, an increase of 3.2 percent over the same period last year. Among them, wine production by enterprises above scale nationwide in March was 12,000 liters, down 7.7 percent from the same period last year. Excluding the influence of seasonal factors, the industry data in the first quarter of this year fully show that China's wine market as a whole has a strong resilience, showing a trend of steady growth.

The changes of economic environment and consumer market indicate that a new round of industry adjustment is going on quietly, and the direction and strategy of the critical period are very important. Not long ago, China Liquor T9 Summit was solemnly held in Taiyuan, Shanxi Province. The main persons in charge of 9 leading liquor enterprises, such as Maotai, Wuliangye, Luzhou laojiao and Fenjiu, gathered together to conduct an exchange and dialogue with the theme of "building confidence, solidifying the source and improving value" to conspire for the high-quality development of China's liquor industry. Confidence, quality and value have become the main theme of the consensus of the liquor industry. Judging the hour and sizing up the situation, leading enterprises are fully aware of the importance of current industry and consumer confidence, and strive to enhance the price value of industries, enterprises and products by improving quality and innovation. The recent hot spots of "China Wine Industry" have also focused on the adjustment of product structure and the promotion of value under the background of industrial adjustment.

(this article is selected from the 5th issue of China Wine Industry magazine in 2024.)