sevencardstud| The number of live broadcast orders reached 8.2 times, the store broadcast GMV reached 4.2 times, and the Little Red Book 618 opening battle report was released

May 21sevencardstud,"Little Red Book 618 Live Season" kicked off the war report released. Data shows that 618 broke out on the first day of this year, and the number of e-commerce live broadcast orders for Xiaohongshu was 8.8% in the same period last year.sevencardstud.2 times, the GMV transaction on the first day of live broadcast was 6 times that of the same period last year, and the number of users purchased in the live broadcast room was 7.4 times that of the same period last year.

Store broadcasting achieved rapid growth. The number of store broadcasts launched on the first day was 3.8 times that of the same period last year, and the GMV of store broadcasts was 4.2 times that of the same period last year. Store broadcasts have become the strongest growth engine for merchants. A number of treasure store broadcast rooms, including @LIY's store in Luoluo,@ Li Space Manager COCO's store, and @ Heidi's Garden store, stand out.

According to the manager of Xiaohong Bookstore's broadcaster "Little Yellow Banana Hand Hook", Xiaohong Bookstore's live broadcast room "feels like a physical store." The store anchor and users can get along naturally. In the live broadcast room, Xiaohuang Banana will use a high-definition camera to display the details of the hooking process and share the story behind each work. Not only will it be purchased by many users, but it also garner a large number of high-quality fans.

Xiaohongshu's e-commerce launch has more diverse buyers. On the first day, many buyers such as Zhang Xiaohui, Zhang Li, Two Puppies Six, RoRo Weak, and writer Zhang Meng started broadcasting. The transaction value of Zhang Xiaohui's single live broadcast once again exceeded 100 million yuan, and the transaction value of GOTUKOLA hair mask products exceeded 10 million yuan in her live broadcast room. Under the recommendation of buyers, sales of many brands including ELEMIS and OVV exceeded one million.

During this year's 618 period, Xiaohongshu e-commerce gave a focus to live broadcasts, especially store live broadcasts. Focusing on the live broadcast operations of merchants and buyers, Xiaohongshu E-commerce has provided "three upgrades and 100 million yuan subsidies": upgrades live broadcast products, provides 10 times resource support for multiple domains such as live broadcast, notes, and search, and provides store broadcasts, incentives for buyers to broadcast live broadcasts.

On the first day of the promotion, Xiaohongshu e-commerce released the "Simple Live Broadcast Initiative", calling on merchant buyers to sincerely communicate with users and sincerely recommend good things during the broadcast, so that when users enter the live broadcast room, they can hear the truth and see the real products., buy and really like it.

(Disclaimer: The content of this article is an advertisement, and the relevant materials are provided by the advertiser. The advertiser is responsible for the authenticity of the content of this advertisement. The purpose of this website's publication is to convey more information, and does not mean that this website agrees with its views and is responsible for its authenticity. Please verify the relevant content yourself. The advertising content is for readers 'reference only.)