northernpike| Just now, Langjiu officials announced that the fourth-generation Honghualang (Red Ten) was discontinued

May 8thNorthernpikeHonghua Lang officially released the news: from now on, the fourth generation of Honghua Lang Hong 10 will stop production. As soon as the news came out, it immediately aroused attention and discussion in the industry, and it was predicted that Honghua Lang 5NorthernpikeThe era of .0 may also be coming.

As a high-end star product under Lang Liquor, Honghua Lang came out in 2003 and won many awards at home and abroad. It is loved by liquor consumers for its flavor characteristics of "outstanding sauce flavor, mellow and refreshing, elegant and delicate, long aftertaste and long empty cup fragrance", and is praised by the market as "Maotai model". At the same time, its popular and festive image and implication accurately carved the image of happiness wine and reunion wine in the hearts of the Chinese people, and became the most popular "banquet wine".

In March 2022, Lang Jiu even made it clear in the "Internal Control Standard of Maotai products Enterprises" that "Honghualang 10 is defined as 5-year base wine + 10-year old wine blending, and Honghua Lang 15 is 5-year base wine + 15-year old wine blending". To further promote the enthusiasm of the market with the upgrading of product quality.

During the 2024 Spring Festival, the average daily bottle opening rate of Honghua Lang increased by nearly 200% compared with the same period last year, and shipments increased by more than 80% over the same period last year, according to Guanxuan data.

In April this year, when the news of the price adjustment of Honghua Lang spread in the market, it was predicted in the industry that Safflower Lang had a strong performance in recent years, and even ran out of stock many times during the Spring Festival, May Day and other holiday sales. In the future, with the continuous upgrading and upgrading of the main products of Lang Liquor, especially the fifth generation of Qinghualang has been unveiled in the Chongyang season last year, the iteration of Honghualang products will be approaching.

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